The 21st Century Corporation: The Great Transformation

Characteristic

20th Century

21th Century

Organization

The Pyramid

The Web or Network

Focus

Internal

External

Style

Structured

Flexible

Source of Strength

Stability

Change

Structure

Self-sufficiency

Interdependencies

Resources

Atoms-physical assets

Bits-Information

Operations

Vertical Integration

Virtual Integration

Products

Mass Production

Mass Customization

Reach

Domestic

Global

Financials

Quarterly

Real-Time

Inventories

Months

Hours

Strategy

Top-down

Bottom-up

Leadership

Dogmatic

Inspirational

Workers

Employees

Employees and free agents

Job Expectations

Security

Personal growth

Culture

Conflict-Oriented

Collaborative

Motivation

To compete

To build

Improvements

Incremental

Revolucionary

Quality

Affordable best

No Compromise

Source: Management by Web, Business Week, 8/28/00